Pittsburgh’s Public Source tells stories for a better Pittsburgh.
Our partners work for a better Pittsburgh.
Audience
Our audience is local to Southwestern PA, engaged with civic and social issues, educated and influential.
Citizens, leaders, businesses, professionals and officials come to Public Source for actionable, trustworthy information.
10.4M
Total journalism reach (2025).
Web views, aggregator views, social views reached.
112k
Average page views per month (2025).
12.6k
Newsletter subscribers (EOY 2025).
53k
Combined followers on Facebook, X/Twitter, BlueSky, Instagram and TikTok (EOY 2025).
↑ 15.4%
Average monthly web audience growth year-over-year (2024 vs. 2025).
45.2%
Email open rate (2025).
Why Pittsburgh’s Public Source?
Trust
Public Source readers trust our journalism — and our partners.
Flexibility
Our team will meet you at your target budget, timeline and KPIs.
Impact
With a wide reach and focused values, a partnership with Public Source is high impact in more ways than one.
Support
Public Source will provide evidence-driven guidance to help you make the most out of a partnership.
Get in touch.
Connect to our audience. Build trust. Expand your reach.
Contact business partnerships manager Simon Hebert (simon@publicsource.org) to learn how.
Our offerings
Public Source offers a number of advertising and promotion options to meet different goals, needs and price points. The offerings below are not exhaustive.
Sponsored content
A high-quality branding tool. Created with support from Public Source staff.
- Writing and editing support, publication and permanent hosting here.
- Included promotion to web and newsletter audience.
- Recommendations for targeted outreach.
Premium storytelling.
Newsletters and email
Your ads included in our newsletters, sent to our most dedicated readers. Or leverage our email list with a dedicated email — no competing ads or stories.
- 3 newsletter options: Public Source Roundup (primary newsletter), Develop PGH (development/economy/government), Selves (identity/community/women and gender).
- 45% email open rate (2025).
Loyal and local.
Web advertising
Your ads placed alongside our trusted journalism. Leverage our reputation for reliability, values-driven storytelling and impact.
- Placement across all Public Source story pages or on our homepage.
- 10.5k average impressions weekly for story page ads (2025).
Trust and reputation.
Get started today.
Our team is here to discuss advertising, sponsorships and other community-facing partnerships.
Reach out today to explore how Public Source can help build your brand reach and impact.
Public Source subscribes to INN’s standards of editorial independence.
Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We will maintain a firewall between news coverage decisions and sources of all revenue. Click here for our full statement of editorial independence.